Welcome to More Than Basic Beauty Lounge

• Brand Name: More than Basics

• Tagline: "Elevate Your Beauty – Because You're More Than Basics."

• Mission Statement: More than Basics is dedicated to providing premium nail and self-care services that go beyond the basics. We empower confidence, self-expression, and luxury experiences in a welcoming environment.

Brand Values:

✅ Luxury & Quality – High-end services with attention to detail.

✅ Empowerment – A place where clients feel confident and valued.

✅ Self-Care & Wellness – More than just beauty; a holistic pampering experience.

✅ Inclusivity – Welcoming all women and celebrating their uniqueness.

Brand Tone & Voice:

• Sophisticated, uplifting, and inviting

• Uses empowering, self-care-focused messaging

• A mix of elegance and approachability

• Update the website URL, branding, and messaging to reflect the new name.

• Refresh Instagram, Facebook, and Google My Business with new visuals.

• Introduce a rebrand countdown with teasers (e.g., “Something More is Coming…”).

• Update service menu and pricing to align with the elevated brand identity.

• Launch Date: March 1st

• Special Offer: 10% discount on all services throughout March

• Social Media Buzz:

o Weekly themed posts (e.g., “Women Who Inspire Us” series, behind-the-scenes of the rebrand, client testimonials)

o Instagram and Facebook live sessions to introduce the new brand

o Influencer collaborations for giveaways and brand exposure

• Send rebranding announcements to existing clients.

• Offer early booking incentives with the 10% discount.

• Share exclusive sneak peeks and testimonials from VIP clients.

• Host an in-person celebration event with a limited-time luxury service package.

• Partner with local women-owned businesses for cross-promotion.

• Launch a referral program offering discounts for bringing new clients.

Budget & Execution Timeline

• Branding & Website Refresh: $1,500–$3,000

• Social Media & Influencer Partnerships: $500–$1,500

• Marketing Collateral (flyers, business cards, signage): $300–$700

• Event & Promotions: $1,000–$2,500

1. Finalize branding elements (logo, website updates, marketing materials).

2. Announce the rebrand with a teaser campaign starting mid-February.

3. Implement email & SMS marketing by February 25th.

4. Soft launch with Women’s Month promotions starting March 1st.

Indulge in the latest trends and timeless classics with our expert hair styling services. Whether you're looking for a chic cut, vibrant color, or a stylish updo, our talented stylists are committed to bringing out the best in your locks.

Treat your hands and feet to the care they deserve with our comprehensive nail services. From meticulous manicures to indulgent pedicures, our skilled technicians use high-quality products to ensure your nails are not only beautiful but also healthy.

Escape the hustle and bustle of city life with our rejuvenating spa treatments. Relax and unwind as our experienced spa therapists pamper you with a range of revitalizing and corrective facials. Let us transport you to a world of tranquility and serenity.

Achieve perfectly shaped eyebrows with our eyebrow waxing and lamination services. 

Enhance your natural beauty with our permanent makeup services. Our skilled technicians use the latest techniques to create flawless and long-lasting results. Wake up with perfectly defined brows, luscious lips, scar and stretch mark camouflage, and scalp micropigmentation with our partner, Color Lab NYC.

For our clients with naturally long lashes, we offer a keratin lash lift that will keep your lashes curled for 8+ weeks.